Clubhouse raised $110 million from investors.Sales are the most trending Clubhouse topic with 564 million, while Twitter trending topics vary with time.Twitter has achieved an 87% year-over-year increase in advertising revenue in 2021.52% of Twitter users use Twitter daily in the US.Twitter has 396.5 million users and achieved $3.72 billion in revenue during 2020.Twitter Spaces can have 11 speakers, 1 host, and 2 co-hosts.Twitter expects its audience to gain up to 315 million by 2023 using the Twitter Spaces feature.Everyone can host Twitter Spaces, regardless of the number of followers.H e also has developed various online courses, such as for the COBOL and Python programming languages.7.1) Related Key Twitter Spaces Statistics: Tom ( ) is an advisor/board member to startups and the author of Artificial Intelligence Basics: A Non-Technical Introduction, The Robotic Process Automation Handbook: A Guide to Implementing RPA Systems and Implementing AI Systems: Transform Your Business in 6 Steps. The fidelity of a small audio cue, like a mute/unmute conveys just enough without encountering the problem of Zoom fatigue. Users can quickly discover conversations that resonate with them and raise their hand to speak directly to experts that they wouldn’t get the opportunity to speak to in person.Īndrew Lee, who is a partner at Initialized Capital :Ĭlubhouse is authentic-the quality of the audio is monumentally better over data than over phone or radio. To go even further, as Ben Thompson puts it: "Clubhouse is the first AirPods social network."Ĭlubhouse is incredibly easy to use and it doesn’t require users to build an extensive profile about themselves before getting into the fun. In 2019, Airpods generated $12 billion in revenue, which means 8% of Apple's revenue. That alone is more than the entire revenue of Spotify! That immense commercial success is, at the very least enabling, if not empowering, the success of audio-first social networks, such as Clubhouse, Spaces (Twitter), or the new initiative by Spotify. Perhaps most surprisingly, a factor contributing to the success of live audio apps is the popularity of Airpods and other wireless earbuds. Thibaud Clement, who is the CEO and cofounder of Loomly :
It’s also useful as an internal communications tool for companies with global teams, as it offers employees a way to connect quickly without setting aside a whole 30 minute or hour long scheduled Zoom session. More people could be inclined to listen to audio while going about other daily tasks like cooking dinner or doing laundry, because it’s a more flexible format, while still being really engaging. Audio allows people to engage while they are doing other things, which is different than reading an article, looking at pictures or hosting a Zoom meeting. Shachar Orren, the Chief Marketing Officer at EX.CO :Īudio is a bit more casual than other formats of communicating, such as video. Researchers have long known that audio can make difficult topics more accessible, and humanize challenging issues through simple back-and-forth conversation. Tiffany Xingyu Wang, who is the General Manager and cofounder of Oasis Consortium :Īudio has been called the “Goldilocks” medium as it’s more personal than text but less intrusive than video.
Time spent with audio formats has shifted over the years-from radio to audiobooks and podcasts-and the interactive live conversation experience offered within Clubhouse is the next evolution in the space. On the user experience front, audio-only formats enable users to tune in or participate during the in-between moments of their day. Platforms that enable nuanced communication between users will enjoy more robust engagement, and see stronger user retention. Audio formats allow participants to convey more context via their tone of voice, much in the same way that emojis and emotes provide context for text-based communication. People seek deeper understanding in their conversations, and context is key. Mike Owen, who is the Chief of Business at Spiketrap :
#Clubhouse monthly active users software
Given how natural and intuitive speaking is, voice has been underinvested in as a software input since podcasts were popularized over twenty years ago. It's simply more natural for many of us to start talking than it is for us to craft a pithy tweet or construct a compelling Instagram story. The most interesting aspect of Clubhouse is that listeners can become audio creators so easily by unmuting themselves and joining conversations furthermore, voice itself is information-dense, conveying meaning through language, tone, pauses, and emphasis.
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